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Freddie's Flowers

Client
Freddie’s Flowers
My role
Art direction & motion design
Discipline
Paid social · Motion

Freddie’s Flowers delivers fresh, seasonal flowers straight to your door. Their mission is simple: to spread joy and beauty through flowers while keeping sustainability at the heart of everything they do.

I created eye-catching still and motion assets for paid social media ads, from storyboard to final execution, tailored to the brand’s products. By analyzing weekly marketing reports, I tested and refined designs to boost engagement across platforms like Instagram, Facebook, YouTube, and Reddit. Using Adobe Creative Cloud, I edited videos, crafted 2D animations, and collaborated closely with stylists, photographers, and videographers to bring original concepts to life.

Credits
Art direction and motion design
Pinar Baygul-Stevens