About me.
I’m a data-obsessed creative leader, designer and motion and video specialist. I turn customer insights into creative strategy and visual worlds, and bring them to life with hands-on craft, helping brands stand out across channels, build trust with their audiences and grow.
I combine strategic thinking with hands-on craft, whether I’m directing teams or producing content that delivers measurable results.
I stay ahead of the curve on AI and emerging tools, constantly evolving how I think and create, bringing smarter, more innovative thinking to every team I work with.

What I do
Recognition
- BIMA Awards — GoldInnovative Use of Social · Crocs, Pack Your Crocs
- The Lovie Awards — WinnerSocial Content Series & Campaign · Crocs
- The Drum Awards — 2× NominatedCrocs, Pack Your Crocs
- Third Sector Awards — Best Social CampaignArthritis UK, The Arthur Tut
- KatKin Culture AwardJune 2022
Clients
- Mother Root
- Crocs Europe
- Arthritis UK
- Visa
- Nomad Foods
- Voltaren
- Freddie’s Flowers
- KatKin
- Subway
- Digitas