About me.

I’m a data-obsessed creative leader, designer and motion and video specialist. I turn customer insights into creative strategy and visual worlds, and bring them to life with hands-on craft, helping brands stand out across channels, build trust with their audiences and grow.

I combine strategic thinking with hands-on craft, whether I’m directing teams or producing content that delivers measurable results.

I stay ahead of the curve on AI and emerging tools, constantly evolving how I think and create, bringing smarter, more innovative thinking to every team I work with.

Pinar Baygul-Stevens in front of the London skyline at sunset

What I do

Performance creativeArt directionStrategyMotion + videoDesign

Recognition

  • BIMA Awards — GoldInnovative Use of Social · Crocs, Pack Your Crocs
  • The Lovie Awards — WinnerSocial Content Series & Campaign · Crocs
  • The Drum Awards — 2× NominatedCrocs, Pack Your Crocs
  • Third Sector Awards — Best Social CampaignArthritis UK, The Arthur Tut
  • KatKin Culture AwardJune 2022

Clients

  • Mother Root
  • Crocs Europe
  • Arthritis UK
  • Visa
  • Nomad Foods
  • Voltaren
  • Freddie’s Flowers
  • KatKin
  • Subway
  • Digitas