Crocs Organic Social
Fan Voice
Our fans have a wild imagination, and their comments are often crazy and unhinged. They’re the very essence of our brand.
With "fan voice" we are bringing our fan's Hollywood-worthy comments to life.
The idea and the comment for this project came from partner creatives Izzy Gruppo and Alma Lukito. I then visually developed the concept, storyboarding, production, post-production, and motion design.
Crocs Christmas Giveaway 2024
If you want Crocs, hint hint! This year, Santa Crocs is rewarding the naughty ones too! In the spirit of Christmas, we’re spreading joy and gifting Crocs to our community of fans.
For this project, I collaborated with the art director Izzy Gruppo and copywriter Alma Lukito on the concept, then took full ownership of pre-production, set design, filming, directing, editing, and motion graphics.
Credits
- Creative Director
- Vicki Murfitt
Pack Your Crocs
Four shortlists for our Crocs ‘Pack Your Crocs’ community engagement campaign - transforming Crocs hate into Crocs love by responding to one hater's ‘you’d have to pay me to wear Crocs comment’ with ‘Deal'.
- The Lovie AwardsSocial Content Series & Campaign (Won)
- BIMA (British Interactive Media Association) AwardsInnovative Use of Social (Won Gold Prize)
- The Drum AwardsSocial Community Focused Campaign (Nominated)Social: Fashion, Beauty & Luxury (Nominated)
Credits
- Executive Creative Director
- Tim Clegg
- Creative Director
- Paul Crump
- Creative Strategist
- Harry Bunnell
- Art Director
- Loraine Remy
- Copywriter
- Chesney Payet
- Designer
- Pinar Baygul-Stevens
Fan Crocs
Crocs is all about self-expression, a celebration of creativity and individuality that inspires fans to make each pair their own. We design the ultimate DIY Crocs for the ultimate fans, giving them the freedom to customise, decorate, and transform their Crocs into something truly unique. Every pair becomes a personal canvas for their imagination.
I design and make the Crocs, produce the content, post-production, and motion design for this series.
Crocs Always On Content
Here are some other weird and wonderful always-on content from Crocs Europe's world.
Credits
- Creative Director
- Vicki Murfit
- Conceptual Content Creator, Video Editor and Motion Designer
- Pinar Baygul-Stevens
Building on the strong performance of our illustrated static carousels, we’ve developed a comic series centered around Crocie, our ultimate Crocs superfan. Through Crocie, we bring fan experiences and social trends to life, creating a relatable avatar that celebrates and validates the culture surrounding the brand.
I developed, wrote, and created the illustrations for this series, bringing Crocie to life as a character that captures the spirit of the Crocs community.
